What is fading paint? In painting terms means THE LOSS OF COLOR OR SHINE PIGMENTS WITHIN THE PAINT FILM, Offen occurs on surfaces with high exposure to sunlight, every paint product has a period for durability and you must ask an experienced painter what paint brand and product he recommends you for your specific painting project, NOT ALL PAINTS ARE DURABLE, We all are different and we like different things but one thing that i always tell my customers is that they need quality paint and also, the higher the shine and the more durable the paint product will be.